Head of Digital

14/09/2026
Head of Digital
Marwell Wildlife is dedicated to the conservation of biodiversity and other natural resources. It funds the delivery of its charitable outputs predominantly through the operation of Marwell Zoo, a successful and much-loved visitor attraction in the heart of the South Downs National Park. We employ over 250 staff and welcome over 500,000 visitors annually to our 140-acre park which includes a Grade 1 listed Elizabethan country house.
Working as part of the Marketing, Sales and Fundraising senior leadership team alongside the Heads of Marketing, Sales and Fundraising, the role will ensure digital capability supports ambitious organisational growth across visitor income, membership, fundraising, commercial sales and wider audience engagement.
The Head of Digital will own the customer-facing digital ecosystem across the full Marwell Wildlife portfolio, ensuring our different audiences can discover, understand, engage with and transact with Marwell through simple, connected and effective digital journeys. This includes our website, CRM, customer data, email, guest app, online ticketing journey, SEO/AEO/GEO, conversion rate optimisation, analytics, affiliates and online partnerships.
Full details of this role can be found in the role profile below.
If you would like to join our unique and vibrant organisation to become a part of the Marwell Family, please send a completed Marwell application form to [email protected]
Salary: £50,000 - £55,000 (depending on experience)
Closing Date: Sunday 04 October 2026
First Stage Interview Dates: Wednesday 21 October & 22 October 2026
Second Stage Interview Date: Week commencing 02 November 2026
Disclaimer: we reserve the right to close a vacancy earlier than the advertised date if we receive applications that meet the selection criteria. Once a vacancy has closed, we are unable to consider further applications, so please apply early to avoid disappointment
Head of Digital
Job Title: Head of Digital
Salary: £50,000 - £55,000 per annum
Benefits: Pension at 5% employer contribution, 33 days annual leave including Bank Holidays Hours: 35 hours per week, 5 days out of 7, inc. weekends, evenings and Bank Holidays as required Location: Marwell Wildlife Reports to: Director of Marketing, Sales and Fundraising Management: Line management of Digital Marketing Executive Role Purpose and Scope The Head of Digital is a senior leadership role responsible for setting and delivering Marwell Wildlife’s digital experience, data and growth strategy.
Working as part of the Marketing, Sales and Fundraising senior leadership team alongside the Heads of Marketing, Sales and Fundraising, the role will ensure digital capability supports ambitious organisational growth across visitor income, membership, fundraising, commercial sales and wider audience engagement.
The Head of Digital will own the customer-facing digital ecosystem across the full Marwell Wildlife portfolio, ensuring our different audiences can discover, understand, engage with and transact with Marwell through simple, connected and effective digital journeys. This includes our website, CRM, customer data, email, guest app, online ticketing journey, SEO/AEO/GEO, conversion rate optimisation, analytics, affiliates and online partnerships.
This role is responsible for understanding how customers and supporters interact with Marwell digitally, identifying where friction or opportunity exists and leading continuous improvement across the full customer journey.
Working directly with the Director of Marketing, Sales and Fundraising, internal teams and external technology and agency partners, the Head of Digital will turn data and insight into clear priorities, investment decisions and measurable improvements in customer experience, conversion, income and long term supporter value.
The role requires an experienced digital leader who is equally happy working strategically as they are rolling up their sleeves and getting things done; com