Job Description

The Loveless Cafe is a popular restaurant with an abundant amount of history and a wonderful reputation in the Nashville area. Loveless Events encompasses on-site events and catering in both the Barn and the Harpeth Room, as well as off-site catering throughout the Nashville area, always providing a sophisticated Southern experience.
The Loveless Events team is seeking a full-time Sales & Event Manager.
Compensation: $57,000-$65,000 DOE + performance-based bonus opportunity
Benefits
- Medical, Dental & Vision: Available after 60 days of employment, effective the first of the following month. Available after 60 days of employment. Loveless currently offers Blue Cross Blue Shield medical coverage and pays 80% of the medical premium for employees and eligible family members. Dental and vision coverage are also available.
- Student Loan Reimbursement: Eligible after 60 days of employment, with $75 per month contributed toward the principal balance of qualifying student loans.
- 401(k): Eligible after one year of employment with a 4% company match.
- Life Insurance: Company paid $25,000 life insurance policy
- Technology: Company cell phone and laptop computer provided.
- Transportation: Company van available for applicable offsite travel, with mileage reimbursement provided for approved business use of a personal vehicle.
Job Description
The Sales & Event Manager is a sales focused role responsible for generating new business, managing the initial inquiry process, developing relationships throughout the Nashville event community, maintaining an active sales pipeline, and growing offsite catering revenue.
This position requires a proactive professional who is comfortable creating business rather than relying solely on incoming inquiries. The role includes researching prospective clients, building target account lists, conducting outbound sales activity, and developing relationships with corporate clients, planners, venues, DMCs, and referral partners.
The position also serves as a primary initial point of contact for incoming event inquiries, ensuring leads are entered, qualified, followed up on, and properly documented in the CRM within Total Party Planner (TPP). For offsite catering accounts, the Sales & Event Manager manages the sales and planning process from inquiry through event planning, with onsite client support as needed, while supporting the initial sales process for Barn inquiries before handoff to the appropriate Sales & Event Manager.
Candidates with experience as an Event Sales Manager, Catering Sales Manager, Venue Sales Manager, or in a similar hospitality sales role may be a strong fit for this position.
Responsibilities
Sales & Client Development:
- Proactively generate new business through personalized outreach, referrals, networking, and targeted prospecting.
- Build and maintain target account lists by customer segment and identify appropriate decision-makers.
- Develop new relationships with corporate clients, planners, venues, DMCs, and referral partners.
- Schedule and conduct sales calls, consultations, and introductory meetings to qualify opportunities and move prospective clients toward booking.
- Attend networking, hospitality, community, and industry events to generate qualified opportunities.
- Build and maintain an active sales pipeline through consistent prospecting, relationship development, and follow-up.
- Meet established expectations for sales activity, pipeline development, conversion, and booked revenue.
- Adjust prospecting efforts based on revenue goals, business needs, and market opportunities.
Inquiry Management & CRM:
- Monitor incoming inquiries and ensure leads are entered accurately and promptly into the TPP CRM.
- Maintain accurate client, contact, opportunity, pipeline, sales activity, and follow-up info within the TPP CRM.
- Document client communication, opportunity status, next steps, and follow-up dates to ensure active leads have a clear next action.
- Route inquiries to the ap