Digital Marketing Executive

We are seeking a motivated and detail-oriented Digital Marketing Executive to join our team. This role is ideal for someone with 1–2 years of experience who is eager to work across a wide range of digital marketing functions—from email campaigns and paid ads to SEO, analytics, and product launches. If you have a flair for communication, a data-driven mindset, and a passion for creating meaningful customer experiences, we’d love to hear from you.
Key Responsibilities :
Email Marketing : Plan and execute targeted email campaigns to promote products, share brand content, and engage our customer base.
SEO & SEM : Optimize website content for search visibility (SEO) and manage paid ad campaigns (Google, Meta, Amazon) to drive traffic and conversions (SEM).
Customer Purchase Path (CPP) Optimization : Collaborate with developers to streamline the online shopping journey and drive growth through performance-focused strategies.
Analytics & Reporting : Use tools like Google Analytics and ad dashboards to track performance, report on KPIs (CPL, CPA, ROI, ROAS), and make data-driven recommendations.
Campaign Execution : Lead digital campaigns tied to product launches, promotions, and seasonal sales. Work closely with the community and creative teams for campaign assets.
Strategic Product Launches : Support the go-to-market strategy for new products across our webstore and third-party platforms like Amazon.
Platform-Specific KPI Optimization : Tailor ad strategies to optimize KPIs across Meta, Google, and Amazon platforms.
Customer Engagement : Respond to customer reviews, comments, and inquiries. Encourage user-generated content and foster online community engagement.
E-commerce Support : Partner with the operations team to ensure smooth order processing and improve the online shopping experience.
Market Research : Monitor digital marketing trends, competitor activity, and new tools to keep strategies fresh and competitive.
On-Ground Marketing Support: Take a proactive role in planning and executing local marketing efforts. This includes actively supporting and driving participation in on-ground events like wedding expos, corporate events, private parties, and pop-up markets to introduce more people to the Corridor Seven experience and drive direct sales. You'll help coordinate logistics, engage with attendees, and capture content for digital amplification.
Foundational Graphic Design : Support the marketing team by creating basic visual content for campaigns, emails, ads, and social media, using tools like Canva or Adobe Creative Suite.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Certification in digital marketing tools or platforms is a plus (e.g., Google Ads, HubSpot, Meta Blueprint, SEO certifications, etc.)
- 1–2 years of hands-on experience in digital marketing or related internships.
- Experience managing or supporting paid campaigns and organic content strategies is a plus.
Key Skills:
- Strong written and verbal communication skills.
- Ability to write clear, concise marketing copy.
- Understanding of content marketing, audience segmentation, and storytelling.
How to apply
We would love to receive your resumes over email at – [email protected], along with the resume please shoot a short 30-second video and tell us why you want to work with Corridor Seven Coffee Roasters (Not compulsory but increases the chances of getting selected)
Our Vision Vision : At Corridor Seven Coffee Roasters, our vision is to be a pioneering force in the global coffee scene. We are passionate about elevating Indian specialty coffee, aiming to put it on the world map through our commitment to quality, innovative approach, and genuine passion for the craft. Mission : Our mission drives everything we do. We strive to build enduring relationships with our farmers, empowering their communities and ensuring fair, direct trade. By redefining the coffee experience with our unwavering commitment to quali