Junior Social Media Manager

We’re on the lookout for a social media enthusiast who can bring stories to life and build real connections online. If you love creating content that sparks conversations, thrive in fast-moving digital spaces, and want to grow with brands that balance authenticity with creativity, this role is your stage. At Corridor Seven and Brim, you’ll get to experiment, engage with communities, and shape the voice of two distinct yet equally exciting brands.
CONTENT CREATION & PLANNING
- Monthly Calendars: Develop and manage monthly content calendars for both Corridor Seven (focus on storytelling and coffee culture) and Brim (focus on quirky, QSR content).
- Content Delivery: Create and deliver a specified number of posts and reels per month for each brand.
- Content Library: Conduct weekly in-store content capture to build and maintain a raw content library.
BRAND VOICE & COMMUNITY ENGAGEMENT
- Engagement: Respond to all comments, DMs, and tags within a 12-hour timeframe.
- Brand Voice Adherence: Corridor Seven: Maintain a warm and authentic brand voice. Brim: Maintain an original, authentic, fun, witty, and Gen-Z-friendly brand voice.
- Community Building: Actively engage with relevant hashtags, creators, and online communities to expand brand presence. ANALYTICS & REPORTING
- Weekly Tracking: Monitor and track key performance metrics on a weekly basis, including reach, engagement, follower growth, and click-through rates (CTR).
- Bi-Weekly Dashboard: Prepare and present a bi-weekly performance dashboard that includes top-performing posts, areas for improvement, and competitor benchmarks. CAMPAIGN MANAGEMENT & COLLABORATIONS
- Campaign Execution: Plan and execute monthly social media campaigns aligned with festivals, new product launches, and special events.
- Creator Partnerships: Identify, vet, and secure partnerships with at least five micro-creators per quarter.
- Event Coverage: Provide live social media coverage and support for key events like Coffee Raves and Brim pop-ups. GROWTH & EXPERIMENTATION
- Format Testing: Experiment with and test at least two new content formats per month (e.g., memes, reels, new trends) to drive growth.
- Strategy Implementation: Corridor Seven: Focus content strategy on education and storytelling. Brim: Focus content strategy on creating viral, snackable, and quirky content. CROSS-FUNCTIONAL COLLABORATION
- Teamwork: Work closely with the design team, café teams, and the marketing head to ensure cohesive brand messaging and content execution.
- Approvals: Ensure all content receives final approval at least three days prior to its scheduled posting date. KEY PERFORMANCE INDICATORS (KPIS) - FIRST 6 MONTHS
- Corridor Seven: Achieve a minimum of +20% follower growth and +25% engagement rate.
- Brim: Achieve a minimum of +30% follower growth and +40% increase in reel views.
- Consistency: Maintain a record of zero missed posts and a reply rate of less than 12 hours for all inquiries. KNOWLEDGE OF TOOLS:
- Proficiency in social media platforms (Instagram, Facebook, LinkedIn, YouTube) and familiarity with trending formats. - Comfortable using design and editing tools such as Canva, Adobe Suite (Photoshop, Illustrator, Premiere Pro), or similar. - Basic video editing and reel creation skills. - Understanding of analytics tools (Meta Business Suite, Instagram Insights, Google Analytics) to track and optimize performance. - Familiarity with scheduling tools (Later, Buffer, Hootsuite, or similar).