Digital Marketing Team Member (Ibu Sawat)

Arkib is a coffee enthusiast and growing specialty coffee company in Malaysia, united by the single goal to connect world with exceptional coffee. We sourcing green bean, roast the coffee to perfection, sorting coffee without compromise, bagging and put label each bag with our customer name and send out coffee with love. We are passionate and electric group of coffee expert, brand designer, artist, writer, researcher and all round team members who also happen to be hard-working and dedicated in coffee business. Come join us .
About the job
Arkib is looking for a creative, strategic, and customer centric Digital Marketing team member to join the Brand team. In this key marketing role, the member will drive development of 360 marketing campaigns — from strategic brief through creative concepting and production to content release. This role will also drive and innovate company channel and media strategy, as well as oversee a comprehensive product and brand marketing calendar. Digital Marketing member will partner closely with product, experience, and marketplace leaders across Cafe and eCommerce channels and work in the context of a structured, cross functional go-to-market process.
You will
- Engage the development of campaign and marketing briefs to address defined business goals, including strategic vision, comms and messaging strategy, and delivery/channel strategy, collaborating with cross-functional partners to gather info and data to ensure overall campaign strength
- Proactive in marketing professionals
- Partner closely with the creative and production studio to lead the development of compelling and effective content, providing clear creative brief and effective and strategically grounded feedback
- Participate in creative production of these campaigns, attending shoots, events, experiences as relevant
- Manage or direct (formally and informally) regional marketers, providing strategic, creative, and operational leadership and team support
- Develop regional marketing toolkits to support the rollout and adoption of global marketing programs, guiding and supporting regional marketing teams as they bring global strategy to life locally
- Create, develop and maintain clear and comprehensive marketing calendars and seasonal concept maps. While collaboration with global and regional product and brand leadership, as well as any other marketing frameworks and tools needed to build strategic alignment and team and cross team transparency
- Manage portions of the global marketing budget and track spend to maintain regular forecast accuracy, as well as, providing regular, transparent reporting of campaign impact and ROI, highlighting impact and learnings, always with a growth mindset
- Be intimately acquainted with and champion for Arkib’s core consumers, and how their needs and behaviors vary globally
- Measure the impact of work, clearly and concisely reporting KPIs to all stakeholders
You are
- A results-oriented marketer with deep customer empathy and brand sensitivity
- Able to speak the language of editorial and creative as well as business and strategy, and can deftly align the two
- An individual with a keen eye for design, content, and copy — and can comfortably connect the dots from these details to strategic priorities and vision
- Deeply collaborative, you love working closely with cross-functional partners and speaking across various disciplines and modes
- A positioning guru — your deep customer empathy gives you a knack for extracting the most compelling essence of a product or experience. You get why it matters, and for whom
- Able to develop an effective retail marketing strategy, with a deep understanding of our ever-changing media landscape and customer behaviors
- A strategic thinker, making qualitatively and quantitatively informed decisions, based on thoughtful reasoning and analysis, but also comfortable making bold creative moves when the situation call for them
- Deeply entrepreneurial, identifying opport