Senior National Account Manager

The Village Bakery Coffee Shop & Carvery

Wrexham Full-time Barista Posted Sep 23, 2026

Key Details

EmploymentFull-time

About This Role

Due to our continued growth and success we are looking for a Senior National Account Manager to join our Commercial team in Wrexham (LL13 9UG). The hours of work for this role are Monday to Friday 08:00hrs to 17:00hrs. (Flexibility will be required to meet the needs of the role and customer requirements).

The Village Bakery, an award-winning family bakery, is currently looking for a Senior National Account Manager (SNAM) to complement an existing passionate and enthusiastic Commercial team based in Wrexham.

This is an exciting opportunity for an experienced and commercially focused individual to lead, manage and develop key national customer accounts, delivering sustainable sales growth, profitability and strong customer relationships across the business.

What would you get for working here?

If you have the commercial, customer account management and FMCG experience we are looking for, you will receive a total reward package that includes:

- A competitive salary dependent on experience
- 10% Pension Contribution (5% Ees / 5% Ers)
- 33 days annual leave (Inc of Bank Holidays)
- Life Insurance (4x Basic Salary)
- Private Health (Family)
- £250 refer-a-friend scheme
- Access to Stream (formerly Wagestream) – a financial wellbeing benefit that lets you track earnings and access earned pay before payday, plus budgeting tools and money support to help you stay in control.
- Access to an exclusive employee benefits/discounts platform where you can save £££s on your everyday spends
- Excellent coffee machines available free-of-charge
- Professional development opportunities and qualifications
- A progressive working environment that puts its people at the heart of what it does
- Great opportunity for career development

What would you be doing?

Our vision is to be the “go-to” supplier of premium bakery products, working nationally with leading retailers and regionally through our own brands. As part of our Commercial team, you will play a key role in supporting this vision by managing and developing designated national customer accounts, building strong customer relationships and identifying opportunities for profitable growth.

As Senior National Account Manager, your core tasks and responsibilities will include, but are not limited to:

- Managing and developing designated national customer accounts, building strong and effective relationships with key customer contacts.
- Taking ownership of customer account plans, ensuring they support the wider commercial and business strategy.
- Acting as the main commercial point of contact for allocated customers, ensuring effective communication and timely resolution of issues.
- Developing a detailed understanding of customer strategies, category priorities, market trends and competitor activity.
- Identifying opportunities to grow sales, improve profitability and strengthen the company’s position with key customers.
- Delivering agreed sales, volume, margin and profitability targets for designated accounts.
- Leading customer negotiations, including pricing reviews, promotional activity, trading agreements and contract discussions.
- Preparing and presenting commercial proposals, tenders and customer business plans.
- Monitoring customer performance against budget, forecast and agreed KPIs, taking corrective action where required.
- Using market, category and customer insight to identify opportunities for growth and product development.
- Working closely with the NPD team to identify, develop and deliver new product opportunities for national accounts.
- Working cross-functionally with Operations, Planning, Supply Chain, Technical, Quality and Finance teams to ensure customer expectations are understood and delivered effectively.
- Maintaining accurate account records, forecasts, customer plans and commercial reports.
- Providing regular updates on account performance, risks, opportunities and progress against objectives.

Requirements

Proven experience as a National Account Manager or Senior National Account Manager within FMCG, food manufacturing or a similar fast-paced commercial environment. Experience managing major UK retail, foodservice or national customer accounts. Strong communication, presentation and relationship management skills. Ability to manage multiple priorities, deadlines and customer requirements. Strong attention to detail and the ability to produce accurate reports, proposals and customer presentations. Full UK driving licence and willingness to travel to customer meetings and company sites as required.

Benefits

A competitive salary dependent on experience, 10% Pension Contribution (5% Ees / 5% Ers), 33 days annual leave (Inc of Bank Holidays), Life Insurance (4x Basic Salary), Private Health (Family), £250 refer-a-friend scheme, Access to Stream (formerly Wagestream), Access to an exclusive employee benefits/discounts platform, Excellent coffee machines available free-of-charge, Professional development opportunities and qualifications, A progressive working environment that puts its people at the heart of what it does, Great opportunity for career development.