DE’LONGHI BRAND CONTENT PRODUCTION MANAGER

Role Mission
To act as the creative engine of the Communications department, bridging the gap between "Big Ideas" and high-performance execution for the De’Longhi brand. You will strongly contribute to the transformation of our in-house content production model by integrating cutting-edge Generative AI, overseeing brand-specific content production, and supporting our Studio network. Your mission is to marry top-tier creative craftsmanship with a "scale-mindset".

Key Responsibilities
Creative Excellence & Brand Stewardship
- Art Direction, Photography & Visual Identity: Assure the production and technical delivery of all “in house” content assets - from hero films to social snippets - ensuring alignment with the premium visual language of our Brand.
- Copy & Narrative Oversight: Partner with creative teams to ensure copy is not just "translated," but localized and tone-perfect across all markets.
- Brand Guideline Governance: Act as the ultimate gatekeeper of Brand integrity, ensuring every asset produced adheres strictly to established guidelines while pushing creative boundaries.
The Digital Storefront: Amazon & eCommerce Innovation
- Improve the "Scroll-Stop": Elevate our presence on Amazon and global e-retailers. You won't just "fill templates", you will treat the Amazon A+ page and Brand Store as a premium cinematic experience.
- Conversion-Led Creativity: Use your expertise in eCommerce content to turn technical specs into lifestyle aspirations, ensuring our digital "shelf" is as prestigious as a flagship boutique.
- Dynamic Optimization: Lead the creation of high-velocity eCommerce assets (static and video) that are engineered to convert, testing and pivoting based on real-time shopper data.
Strategic Production & GenAI Innovation
- Advance Content Automation: Spearhead the "Self-service" model by deploying Generative AI tools (e.g., Gemini, Eleven Labs, Claude) to create net-new, on-brand content. Develop the prompt engineering playbooks and compliance standards required for commercial uplift.
- End-to-End Ecosystem: Oversee the production lifecycle for the De’Longhi Brand, translating communication architecture into executable, high-value assets.