Global Marketing Analyst – Audience Analytics&CRM

ROLE OVERVIEW
The Global Marketing Analyst – Audience Analytics & CRM supports global marketing and events teams by enabling accurate audience data management, measurement, and reporting across campaigns and events. The role works closely with CRM and related marketing systems to ensure audience and engagement data is reliable, consistently structured, and available for analysis and reporting. The focus of this role is disciplined execution, data quality, and operational support for audience analytics on a global scale.
The initial contract will be for 1 year, with the possibility of extension depending on business needs.
Office presence in our Prague office min. 2x per week.

KEY RESPONSIBILITIES
Audience Data & Measurement
- Support the collection, maintenance, and validation of audience and engagement data across global marketing initiatives using CRM and related marketing platforms.
- Track audience engagement for campaigns and events, including registrations, attendance, and follow-up status, ensuring timely and accurate updates in the CRM.
- Perform routine data quality checks to ensure accuracy, consistency, and completeness of audience records and campaign associations.

CRM Campaign Management
- Support audience measurement for global and regional events, including pre- and post-event audience updates in CRM systems.
- Assist with Salesforce campaign preparation and segmentation using defined criteria and standardized processes.
- Maintain structured datasets and trackers that support event and campaign performance measurement.

Reporting & Analytics
- Run and distribute standard audience and campaign performance reports, drawing from CRM and marketing data sources.
- Update recurring dashboards and reporting templates used by global marketing stakeholders.
- Identify and flag anomalies or data gaps that may impact reporting accuracy or audience measurement.

Process, Documentation, and Continuous Improvement
- Follow established measurement frameworks and standard operating procedures for audience tracking and reporting
- Maintain documentation related to audience analytics processes
- Identify opportunities to improve data accuracy, consistency, and efficiency within analytics workflows

Collaboration and Stakeholder Engagement
- Work closely with global marketing, events, and analytics teams to deliver ongoing initiatives
- Respond to audience data and reporting requests in a timely and professional manner
- Coordinate across time zones with flexibility to support global stakeholders.