BRAND AMBASSADORS - YYC
Key Details
About This Role
BRAND AMBASSADORS (CALGARY)
PT and FT Roles Available | In-person | Calgary, AB
Start Date: Early June 2026
We’ll start reviewing applications as they come in and keep this posting open until we find the right additions to our team!
As a Brand Ambassador, your mission is to bring the Righteous brand to life in-market - creating memorable fan experiences that drive trial, awareness, and connection across Calgary.
You are the face of Righteous out in the world. Through events, sampling, café moments, and tours, you turn everyday interactions into lasting impressions and lifelong fans.
ABOUT RIGHTEOUS
Righteous exists to enrich people’s lives, one tiny spoonful at a time.
We believe businesses should do more than sell products. They should treat people well, challenge industry norms, pursue quality without compromise, and leave things better than they found them. We think differently, act differently, and hold ourselves to a high standard. We just happen to do it by making gelato.
THE ROLE
Reporting to the Events Coordinator, you bring events, sampling, gelato academy classes, tours, and cafe experiences to life, delivering every interaction seamlessly, on-brand, and with great energy.
WHAT YOU'LL OWN
Events, Sampling & Activations
- Represent Righteous at events, in-store demos, and community activations across Calgary.
- Serve and sample products while sharing our story, ingredients, and what makes us different.
- Create high-energy, memorable experiences that turn people into fans.
- Safely transport product and materials to and from events.
- Capture quick notes and insights from demos and events to help us learn what fans love.
Cafe & Fan Experiences
- Deliver exceptional, on-brand experiences in the café, serving gelato, beverages, and engaging directly with fans.
- Own the delivery of tours and Gelato Academy experiences, ensuring consistency, energy, and high-quality execution.
- Create a warm, welcoming environment that reflects the Righteous brand and turns first-time visitors into loyal fans.
- Embody the Righteous spirit in every interaction, bringing energy, personality, and genuine connection to each experience.
WHO YOU ARE
- You’re a passionate Brand Ambassador! You resonate deeply with the Righteous Brand and Mission, and can’t wait to share the #gelatolove.
- You can’t wait to learn how to make gelato, and how to teach others to make their dream flavour.
- You’re an effective communicator and value strong relationships - genuinely a fan of other humans.
- You’ve got infectious positive energy, an outstanding work ethic and pride in everything you touch.
- You’re flexible to work different shifts - including evenings, weekends and occasional early mornings.
- You have a valid driver's license for driving Bambino (the mini gelato truck), a clean record and access to a reliable vehicle every shift.
- You have a cell phone.
- You can lift up to 50 lbs and you’re able to be on your feet for the duration of your shifts.
- You have ProServe certification, (or you’re willing to get it!)
WHAT YOU BRING
Experience
- Previous hospitality, retail, events, or customer-facing roles are an asset, but not required.
- Comfortable engaging with people, telling a story, and creating memorable moments.
- Able to support events, sampling, and café service with attention to detail and strong organization.
- Comfortable working in different environments, from busy festivals to café shif…