Head of B2B Marketing (f/m/d)
Key Details
About This Role
As our Head of B2B Marketing, you will lead the B2B marketing team at our HQ in Immenstadt. You will be responsible for developing the marketing strategy to attract new clients (DMOs, destinations, tourism organizations & partners) in the DACH region and internationally. Your role includes coordinating the implementation of innovative lead generation and performance campaigns, while strengthening our brand presence among key decision-makers through creative and data-driven approaches. Working closely with Sales, internal departments, and external partners, you will guide your team to measurable success and actively drive the sales pipeline forward. You bring proven leadership skills, strategic thinking, and an inspiring mix of creativity, organizational talent, and digital expertise. For this pivotal role, we are looking for several years of experience in B2B marketing, leadership experience, and a strong passion for outdoor sports and innovation.