Barista

We’re seeking a part-time (20-25 hours/week) Marketing & Communications expert to shape Drifter Ferments’ marketing, branding, and communication strategies. Compensation for this position is $25-30 / hour DOE. This role focuses on developing our brand persona, increasing our reach, driving user acquisition, and supporting a health-conscious, curious community of food consumers through effective storytelling and innovative marketing initiatives. We are small but growing, and our hope is this position will become a full-time position within the year. If you’re passionate about sustainability, thrive in a fast-paced environment, and are ready to help shape the future of fermented food products and education, we’d love to meet you!
Key Responsibilities:
Marketing Strategy
- Develop and execute long-term marketing strategies that weave our educational material, products, and food services together.
- Maintain a calendar that aligns product launches, course releases, and key marketing initiatives.
- Craft compelling multimedia content that tells our story and establishes a consistent brand voice across all social platforms.
- Research and utilize trends to enhance content and increase engagement.
Social Media Management
- Lead our presence across social channels: Instagram, Tik Tok, and Facebook.
- Develop high-impact content that increases engagement and drives sales.
- Collaborate with our graphic designer to guide brand aesthetic.
- Develop and maintain partnerships with affiliate and strategic partners for cross-promotional opportunities.
- Set up storefronts on social media channels.
Email & Website Content
- Create and optimize email marketing campaigns via Squarespace that engage subscribers and drive sales.
- Manage and update website to reflect current updates and new education material as well as make more user friendly.
- Update website content, such as product descriptions, seasonal changes, and upcoming events.
- Collaborate with our graphic designer to guide brand aesthetic.
- Manage and optimize workflows, sales funnels, campaigns, and data organization to ensure effective lead nurturing, segmentation, and performance tracking.
Print and Copywriting
- Create retail, market, and consumer-facing materials that reinforce our mission and tell our story.
- Assist with marketing and planning for on-site events, pop-ups, and collaborative promotional activities.
- Craft compelling copy for packaging and other print materials.
Analytics Tracking
- Use SEO analysis to understand our audience's search behavior, identify relevant keywords, optimize content, and improve website performance to attract traffic and drive conversions.
- Provide biweekly reports on community engagement, content performance, and growth metrics.
Qualifications:
- 3-5 years of marketing and communications experience, with recent hands-on experience developing and executing strategic marketing campaigns.
- Demonstrated expertise in digital marketing (email, social, paid ads), communications (public relations, brand management), and marketing analytics.
- Proficiency with automation tools and analytics platforms.
- Experience using graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software (e.g., Adobe Premiere, Final Cut Pro).
- Excellent written and verbal communication and organizational abilities.
- Strong copywriting and editing skills, with a keen eye for brand consistency.
- Capable of juggling multiple campaigns and meeting deadlines in a fast-paced environment.
- Passion for sustainability and local food systems are highly desirable.
Contact Tara at [email protected] with a cover letter and your resume to be considered.