Marketing Executive

Assist in planning and executing effective Marketing campaigns in-line with the Company’s marketing objectives

**Events & Promotions**
- Assist in planning and executing effective Marketing campaigns in-line with the Company’s marketing objectives and positioning through events and promotions.
- Assist to secure sponsorships and collaborations from external organizers and/or tenants in presenting vibrant and exciting campaigns
- Prepare relevant approval documents for event proposals
- Liaise and work closely with tenants, contractors and event companies to ensure successful execution of projects and events
- Establish and maintain effective communication and good relationship with tenants and external organizers or suppliers
- Provide input into overall event strategy, planning and delivery process.
- Prepare and process quotations and invoices for Finance Department and ensure that all event-related administrative records are kept up-to-date.
**Advertising & Branding**
- Organize, manage and produce all above-the-line and below-the-line communication for mall’s events and promotions
- Organize, manage, maintain and update information on directories, signages, standees and posters mall-wide
- Work closely with graphic team in brainstorming, researching and constructing the theme and design for events and promotions
- Liaise with tenants, print house and concierge for distribution of collaterals and installation of signages
- Manage and update EDM database
**Public Relations & Social Media**
- Oversee materials produced by Public Relations agency to ensure accuracy
- Develop creative, engaging and innovative content for social media platforms, the mall’s website and also weekly Electronic Direct Mail
- Monitor activity on social media platforms and actively participate in dialogues or answer enquiries whenever necessary
- Plan, execute and manage social media contests in conjunction with events organized by the mall
- Monitor the media for articles related to the mall and do the necessary documentation
- Generate and prepare monthly analysis reports
**Requirements:**
- Diploma or Degree in Marketing/Public Relations/Mass Communications/Journalism or related field
- Minimum 1 year of relevant experience preferably in a retail environment
- Good written and verbal communication skills
- Demonstrate poise under pressure and work efficiently at all levels
- Strong networking abilities, resourceful and a multi-tasker with a keen eye for detail
- Able to adapt to changes in the work environment and in managing competing demands